If you have successfully registered a Trade Mark, you need to maximise its benefits! Here are some of our tips to assist you with making the best out your registered Trade Mark.
Use your Trade Mark – Trade Mark registration can be subject to removal if you do not use the Trade Mark for a continuous period of 3 years.
Make others aware that the Trade Mark is registered – You can do this by using or displaying a ® symbol next to your Trade Mark.
Be aware of your Competitors – While you have a Trade Mark registration, your competitors may use marks similar to yours – it will be your responsibility to be aware of what your Competitors are up to.
Protect your Trade Mark – A registered Trade Mark is an exclusive right to use the Trade Mark in Australia for the goods and services the Trade Mark is registered in. If a Competitor infringes on your registered Trade Mark, you must be prepared to take action to protect those rights.
Renew your Trade Mark– Trade Mark registration lasts for 10 years and you must be aware of the renewal dates or risk your Trade Mark registration expiring!