If you have successfully registered a Trade Mark, you need to maximise its benefits! Here are some of our tips to assist you with making the best out your registered Trade Mark.
Use your Trade Mark – Trade Mark registration can be subject to removal if you do not use the Trade Mark for a continuous period of 3 years.
Make others aware that the Trade Mark is registered – You can do this by using or displaying a ® symbol next to your Trade Mark.
Be aware of your Competitors – While you have a Trade Mark registration, your competitors may use marks similar to yours – it will be your responsibility to be aware of what your Competitors are up to.
Protect your Trade Mark – A registered Trade Mark is an exclusive right to use the Trade Mark in Australia for the goods and services the Trade Mark is registered in. If a Competitor infringes on your registered Trade Mark, you must be prepared to take action to protect those rights.
Renew your Trade Mark– Trade Mark registration lasts for 10 years and you must be aware of the renewal dates or risk your Trade Mark registration expiring!
Do you run a business? What sorts of legal issues do you normally encounter when running your business? For that matter, when was the last time you saw a solicitor? Would it be before you started your business – or only after you encountered a problem?
Solicitors are a little bit like doctors. You usually only ever see a doctor when you are sick – when something has gone wrong with your body. In the same way, businesses usually see solicitors when something has gone wrong. That shouldn’t be the case.
It is understandable that a majority of businesses are averse to seeking legal advice from a solicitor. Legal advice is often seen to be intrusive, complicated, annoying, and more often than not – expensive. However, the reality of the situation is that in order for your business to be successful, you need to get your business in order – and that includes sorting our your legal obligations as well as seeking ways in which your business can better protect itself. And the sooner you can do that, the easier it is to deal with problems in the future.
What sorts of matters do businesses commonly deal with? Terms of Trade, Trade Practices, Compliance with ASIC, Intellectual Property, Confidentiality, Leases, Bad Debts, Contracts, Disputes… the list is innumerable. Yes, you can ignore it or attempt to deal with it on your own. However the bottom line is that if something goes wrong, a significant sum of money can be spent attempting to rectify the problem. In contrast, investing a little time and money into getting some advice beforehand can greatly reduce the chances of such an incident occurring.
After all, if you have peace of mind in these aspects, you can better concentrate on running your business.
We want you to succeed – so if you ever need any help or a quick consultation and review of your business practices – please do not hesitate to call us!