The Web 2.0 era is characterised by the fundamental shift in how people interact with information. No longer does information flow in one direction – opportunities now exist for the consumer of information services to contribute, provide feed back, criticise, or determine if the content is newsworthy. This high level of interaction is typically considered to be positive.
However, as with anything, when engaging in such activities you should be mindful of the potential risks that come along with it – and this is doubly true for hosts of content or webmasters. In addition to considering if content is potentially defamatory, or libellous, one must also consider issues such as copyright, privacy, and control.
If you are a webmaster or a service provider or some sort, these risks can often be managed by a combination of:
- actively policing your user base for breaches of the terms; and
- having policies in place on dealing with complaints.